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Marketing in the Cyber Era

- Strategies and Emerging Trends

Om Marketing in the Cyber Era

The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466648647
  • Format:
  • Inbunden
  • Sidor:
  • 287
  • Utgiven:
  • 31. december 2013
  • Mått:
  • 280x216x20 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av Marketing in the Cyber Era

The growth of new technologies, internet, virtualisation, and the globalisation of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. This title brings together best practices and innovative approaches for effective marketing in today's economy.

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