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Marketing Insights from A to Z

- 80 Concepts Every Manager Needs to Know

Om Marketing Insights from A to Z

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780471268673
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 11. mars 2003
  • Mått:
  • 221x151x22 mm.
  • Vikt:
  • 498 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. augusti 2025

Beskrivning av Marketing Insights from A to Z

In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.

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