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  5. Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

av George (Umea Univ Tesar, Jan (Umea Univ Bodin
Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing av George (Umea Univ Tesar
Om Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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  • Språk:
  • Engelska
  • ISBN:
  • 9789814383059
  • Format:
  • Inbunden
  • Sidor:
  • 528
  • Utgiven:
  • 22. januari 2013
  • Mått:
  • 159x234x32 mm.
  • Vikt:
  • 894 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 19. december 2024
Förlängd ångerrätt till 31. januari 2025

Om George (Umea Univ Tesar

Se alla böcker av George (Umea Univ Tesar

Beskrivning av Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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