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Marketing Management

Om Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781292727035
  • Format:
  • Häftad
  • Sidor:
  • 808
  • Utgiven:
  • 12. juni 2024
  • Utgåva:
  • 5
  • Mått:
  • 275x211x31 mm.
  • Vikt:
  • 1672 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 2. december 2024

Beskrivning av Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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