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Marketing Strategy and Competitive Positioning

Om Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781292725017
  • Format:
  • Häftad
  • Sidor:
  • 592
  • Utgiven:
  • 15. maj 2024
  • Utgåva:
  • 8
  • Mått:
  • 196x264x34 mm.
  • Vikt:
  • 1366 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 4. december 2024

Beskrivning av Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.

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