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Marketing

- Theory, Evidence, Practice

Om Marketing

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780195590296
  • Format:
  • Häftad
  • Sidor:
  • 832
  • Utgiven:
  • 1. november 2017
  • Utgåva:
  • 2
  • Mått:
  • 249x205x35 mm.
  • Vikt:
  • 1742 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 25. november 2024

Beskrivning av Marketing

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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