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Marketing Tourism Products

- Concepts, Issues, Cases

Om Marketing Tourism Products

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781861523020
  • Format:
  • Häftad
  • Sidor:
  • 564
  • Utgiven:
  • 15. augusti 1996
  • Utgåva:
  • Mått:
  • 244x189x36 mm.
  • Vikt:
  • 1074 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 29. januari 2025

Beskrivning av Marketing Tourism Products

Explains the role of marketing within tourism management and the related areas of leisure and hospitality management. Written specifically for students and future managers in these industries, this book presents material in a concise way which stresses how the tourism product, in its many forms, differs from other kinds of product and service.

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