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Measuring the Impact of Social Media on Business Profit & Success

- A Fortune 500 Perspective

av Cong Li
Om Measuring the Impact of Social Media on Business Profit & Success

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781433125782
  • Format:
  • Häftad
  • Sidor:
  • 170
  • Utgiven:
  • 24. juli 2015
  • Utgåva:
  • Mått:
  • 225x152x19 mm.
  • Vikt:
  • 262 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Measuring the Impact of Social Media on Business Profit & Success

Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies' social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share.

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