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Media Competition and Coexistence

- The Theory of the Niche

av John W. Dimmick

del av Routledge Communication Series-serien

Media Competition and Coexistence av John W. Dimmick
Om Media Competition and Coexistence

The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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  • Språk:
  • Engelska
  • ISBN:
  • 9780805837872
  • Format:
  • Inbunden
  • Sidor:
  • 158
  • Utgiven:
  • 1. september 2002
  • Mått:
  • 152x229x12 mm.
  • Vikt:
  • 386 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 28. november 2024

Om John W. Dimmick

Se alla böcker av John W. Dimmick

Beskrivning av Media Competition and Coexistence

The central question underlying the theory and data presented in the chapters of this book is: how is it that media firms, as well as entire industries exist and persist over time despite what often seems to be intense competition for resources, such as audiences and advertisers?

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