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Neuromarketing in India

- Understanding the Indian Consumer

Om Neuromarketing in India

This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending & professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138576674
  • Format:
  • Inbunden
  • Sidor:
  • 78
  • Utgiven:
  • 26 Juni 2018
  • Mått:
  • 144x224x11 mm.
  • Vikt:
  • 210 g.
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Leveranstid: 2-4 veckor
Förväntad leverans: 28 Maj 2024

Beskrivning av Neuromarketing in India

This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending & professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.

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