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New Directions in International Advertising Research

del av Advances in International Marketing-serien

New Directions in International Advertising Research
Om New Directions in International Advertising Research

Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780762309504
  • Format:
  • Inbunden
  • Sidor:
  • 296
  • Utgiven:
  • 26 September 2002
  • Mått:
  • 156x234x17 mm.
  • Vikt:
  • 592 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 10 Juni 2024

Beskrivning av New Directions in International Advertising Research

Suitable for those interested in international advertising research and international advertising practitioners, this book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.

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