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New Perspectives in Luxury Branding

Om New Perspectives in Luxury Branding

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands

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  • Språk:
  • Engelska
  • ISBN:
  • 9781785608636
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 29. oktober 2015
  • Mått:
  • 241x167x18 mm.
  • Vikt:
  • 374 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 31. januari 2025

Beskrivning av New Perspectives in Luxury Branding

This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include: - The influence of social media on the building of luxury brands - The effect of the consumption of counterfeit luxury goods on identity - The value of brand extension as a strategy in regards to luxury fashion brands

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