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On The Origins of Self-Service

Om On The Origins of Self-Service

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138902497
  • Format:
  • Inbunden
  • Sidor:
  • 226
  • Utgiven:
  • 11. augusti 2015
  • Mått:
  • 156x234x20 mm.
  • Vikt:
  • 476 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av On The Origins of Self-Service

Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

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