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Online Growth Options for Retailers

- Three Essays on Domestic and International Growth Strategies with Online Retailing

Om Online Growth Options for Retailers

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658215194
  • Format:
  • Häftad
  • Sidor:
  • 136
  • Utgiven:
  • 9. maj 2018
  • Utgåva:
  • 12017
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 2055 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. november 2024

Beskrivning av Online Growth Options for Retailers

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.

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