Open

A book for future, past, and present Shopkeepers (and the people who love them).


After five years of owning, operating, and closing her dream store, Ana Maria realized that opening for business also means opening up to personal growth.


OPEN dives into the practical elements of building and operating a retail store while squarely focusing on the Shopkeeper behind it. Blending memoir and keen observations, author Ana Maria Muñoz shares her Shopkeeper Journey while encouraging readers to dig into their "Personal Backroom" and take Personal Inventory to identify what makes them tick, dim, glow, and burn out.


OPEN is filled with hands-on insights, vulnerable personal stories, and reflections to inspire present and future Shopkeepers to take action, build a better launch, grow their store, and evolve with their Shopkeeper Dream.


This book is less how-to build and more how-to be:


- Dig deep into your vision for your personal life and store so you can choose the right path for both.


- Identify the metrics for success that will be your guide as you drive your business more effectively to bring your vision to life.


- Enjoy the journey and experience your time as a Shopkeeper with more ease and delight while serving your community.


While focused on Shopkeepers, the overarching themes are universal for any entrepreneur, small business owner, and anyone who desires to live the YES out of life.

Whether you want to launch your dream store, operate your current brick-and-mortar with less friction and more bliss, move on to a new adventure, or get a Shopkeeper's point of view, OPEN will reveal a world of considerations and possibilities.