Panoramic View On The CSR Initiatives

CSR is a multi dimensional concept. While some take CSR as an obligation, others consider it as a strategic tool. CSR focuses on the social, environmental and financial success of the company. The increasing relevance of CSR in India has stemmed from the fact that a business cannot succeed by ignoring the human and social needs of our society. Corporations have emerged as one of the foundations of modern global society. With this increased power has come the demand by society for social accountability, commonly referred to as corporate social responsibility. Ever since their inception, corporates like the Microsoft, HUL, Coca-Cola, Canon, Tata Group, the Aditya Birla Group, and Indian Oil Corporation, to name a few, have been involved in serving the community through donations and charity events, many other organizations have been doing their part for the society to develop the application of Social Brand Capital. On the whole this book mainly emphasizes on the enormous and diversified CSR initiatives being carried out by major fast moving consumer goods companies in India.