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Pioneers in Marketing

- A Collection of Biographical Essays

Om Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415891936
  • Format:
  • Inbunden
  • Sidor:
  • 210
  • Utgiven:
  • 21 December 2011
  • Mått:
  • 162x240x16 mm.
  • Vikt:
  • 416 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Beskrivning av Pioneers in Marketing

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.

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