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Popular Music as Promotion

- Music and Branding in the Digital Age

Om Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780745692227
  • Format:
  • Häftad
  • Sidor:
  • 216
  • Utgiven:
  • 25. november 2016
  • Mått:
  • 228x154x17 mm.
  • Vikt:
  • 310 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 27. november 2024

Beskrivning av Popular Music as Promotion

'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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