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Power of Customer Misbehavior

- Drive Growth and Innovation by Learning from Your Customers

av Kalle Lyytinen, M. Fisher, M. Abbott
Power of Customer Misbehavior av Kalle Lyytinen
Om Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781137348913
  • Format:
  • Inbunden
  • Sidor:
  • 192
  • Utgiven:
  • 1 November 2013
  • Mått:
  • 220x149x18 mm.
  • Vikt:
  • 340 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Juli 2024

Om Kalle Lyytinen

Se alla böcker av Kalle Lyytinen

Beskrivning av Power of Customer Misbehavior

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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