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  5. Providing a New Perspective on Understanding and Measuring of Customer Inspiration

Providing a New Perspective on Understanding and Measuring of Customer Inspiration

av Lisa Stoll

del av Gabler Theses-serien

Providing a New Perspective on Understanding and Measuring of Customer Inspiration av Lisa Stoll
Om Providing a New Perspective on Understanding and Measuring of Customer Inspiration

The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658358938
  • Format:
  • Häftad
  • Sidor:
  • 140
  • Utgiven:
  • 12. november 2021
  • Utgåva:
  • 12022
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 214 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. december 2024

Om Lisa Stoll

Se alla böcker av Lisa Stoll

Beskrivning av Providing a New Perspective on Understanding and Measuring of Customer Inspiration

The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

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