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Public Relations and the Corporate Persona

- The Rise of the Affinitive Organization

Om Public Relations and the Corporate Persona

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138945012
  • Format:
  • Inbunden
  • Sidor:
  • 176
  • Utgiven:
  • 13. juli 2017
  • Mått:
  • 241x163x16 mm.
  • Vikt:
  • 426 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av Public Relations and the Corporate Persona

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.

Användarnas betyg av Public Relations and the Corporate Persona



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