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Public Relations as Dramatistic Organizing

- A Case Study Bridging Theory and Practice

av Peter M. Smudde
Public Relations as Dramatistic Organizing av Peter M. Smudde
Om Public Relations as Dramatistic Organizing

Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781572739550
  • Format:
  • Häftad
  • Sidor:
  • 252
  • Utgiven:
  • 30 Juni 2011
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Oktober 2024

Om Peter M. Smudde

Se alla böcker av Peter M. Smudde

Beskrivning av Public Relations as Dramatistic Organizing

Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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