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Public Relations as Public Diplomacy

- The Royal Bank of Canada's Monthly Letter, 1943-2003

av Sandra L. Braun

del av Routledge Insights in Public Relations Research-serien

Public Relations as Public Diplomacy av Sandra L. Braun
Om Public Relations as Public Diplomacy

This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032175249
  • Format:
  • Häftad
  • Sidor:
  • 80
  • Utgiven:
  • 30 September 2021
  • Mått:
  • 138x216x0 mm.
  • Vikt:
  • 104 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 14 Oktober 2024

Om Sandra L. Braun

Se alla böcker av Sandra L. Braun

Beskrivning av Public Relations as Public Diplomacy

This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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