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Public Relations in Global Cultural Contexts

- Multi-paradigmatic Perspectives

del av Routledge Communication Series-serien

Public Relations in Global Cultural Contexts
Om Public Relations in Global Cultural Contexts

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415872850
  • Format:
  • Inbunden
  • Sidor:
  • 312
  • Utgiven:
  • 20. december 2010
  • Mått:
  • 171x231x22 mm.
  • Vikt:
  • 550 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Public Relations in Global Cultural Contexts

Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.

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