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Putting On Appearances – Gender and Advertising

- Gender and Advertising

av Diane Barthel

del av Women In The Political Economy-serien

Putting On Appearances – Gender and Advertising av Diane Barthel
Om Putting On Appearances – Gender and Advertising

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780877226611
  • Format:
  • Häftad
  • Sidor:
  • 232
  • Utgiven:
  • 14. augusti 1989
  • Mått:
  • 143x210x18 mm.
  • Vikt:
  • 306 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. november 2024

Om Diane Barthel

Se alla böcker av Diane Barthel

Beskrivning av Putting On Appearances – Gender and Advertising

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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