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Religions as Brands

- New Perspectives on the Marketization of Religion and Spirituality

av Jean-Claude Usunier, Joerg Stolz

del av AHRC/ESRC Religion and Society Series-serien

Religions as Brands av Jean-Claude Usunier
Om Religions as Brands

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781409467557
  • Format:
  • Inbunden
  • Sidor:
  • 276
  • Utgiven:
  • 28 December 2013
  • Mått:
  • 164x235x24 mm.
  • Vikt:
  • 668 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5 Juni 2024

Om Jean-Claude Usunier

Se alla böcker av Jean-Claude Usunier

Beskrivning av Religions as Brands

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

Användarnas betyg av Religions as Brands



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