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Reputation Management

- Marketing 04.05

Om Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781841122311
  • Format:
  • Häftad
  • Sidor:
  • 122
  • Utgiven:
  • 13. december 2001
  • Mått:
  • 172x125x9 mm.
  • Vikt:
  • 126 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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