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Resilience of Luxury Companies in Times of Change

av Gabriella Lojacono
Resilience of Luxury Companies in Times of Change av Gabriella Lojacono
Om Resilience of Luxury Companies in Times of Change

In recent times, the luxury industry has experienced immense growth and its ability to remain resilient throughout such turbulent times has been impressive. The shift in the consumer paradigm combined with various socioeconomic changes has allowed luxury companies to cultivate their agility and ambidexterity. This textbook explores the unique positioning, strategies and architecture of luxury brands in terms of the past, present and future.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783110760712
  • Format:
  • Inbunden
  • Sidor:
  • 358
  • Utgiven:
  • 23. augusti 2021
  • Mått:
  • 247x180x27 mm.
  • Vikt:
  • 696 g.
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Om Gabriella Lojacono

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Beskrivning av Resilience of Luxury Companies in Times of Change

In recent times, the luxury industry has experienced immense growth and its ability to remain resilient throughout such turbulent times has been impressive. The shift in the consumer paradigm combined with various socioeconomic changes has allowed luxury companies to cultivate their agility and ambidexterity. This textbook explores the unique positioning, strategies and architecture of luxury brands in terms of the past, present and future.

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