Marknadens största urval
Snabb leverans

Retail Brand Equity and Loyalty

- Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing

Om Retail Brand Equity and Loyalty

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9783658150365
  • Format:
  • Häftad
  • Sidor:
  • 195
  • Utgiven:
  • 19. september 2016
  • Utgåva:
  • 12016
  • Mått:
  • 148x210x12 mm.
  • Vikt:
  • 2903 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. november 2024

Beskrivning av Retail Brand Equity and Loyalty

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.

Användarnas betyg av Retail Brand Equity and Loyalty



Hitta liknande böcker
Boken Retail Brand Equity and Loyalty finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.