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Rethinking Business Anthropology

- Cultural Strategies in Marketing and Management

av Alf H. Walle
Rethinking Business Anthropology av Alf H. Walle
Om Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781906093907
  • Format:
  • Inbunden
  • Sidor:
  • 232
  • Utgiven:
  • 1 Maj 2013
  • Mått:
  • 157x242x18 mm.
  • Vikt:
  • 490 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22 Oktober 2024

Om Alf H. Walle

Se alla böcker av Alf H. Walle

Beskrivning av Rethinking Business Anthropology

Qualitative methods of business research are emerging as vital tools. At the heart of this movement is business anthropology; as the subject comes of age, this timely monograph provides the perspectives needed for the growth and development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.

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