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Review of Marketing Research

- Special Issue - Marketing Legends

Om Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780857248978
  • Format:
  • Inbunden
  • Sidor:
  • 376
  • Utgiven:
  • 21. juli 2011
  • Mått:
  • 157x235x33 mm.
  • Vikt:
  • 692 g.
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Leveranstid: Okänt - saknas för närvarande

Beskrivning av Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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