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Review of Marketing Research

Om Review of Marketing Research

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780857244758
  • Format:
  • Inbunden
  • Sidor:
  • 307
  • Utgiven:
  • 2. december 2010
  • Mått:
  • 160x238x29 mm.
  • Vikt:
  • 622 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Beskrivning av Review of Marketing Research

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

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