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Semiotics, Marketing and Communication

- Beneath the Signs, the Strategies

av J. Floch
Semiotics, Marketing and Communication av J. Floch
Om Semiotics, Marketing and Communication

As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780333760147
  • Format:
  • Inbunden
  • Sidor:
  • 225
  • Utgiven:
  • 16. oktober 2001
  • Mått:
  • 140x216x13 mm.
  • Vikt:
  • 455 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 19. augusti 2025

Om J. Floch

Se alla böcker av J. Floch

Beskrivning av Semiotics, Marketing and Communication

As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

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