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Shoveling Smoke

- Advertising and Globalization in Contemporary India

Om Shoveling Smoke

Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780822331094
  • Format:
  • Inbunden
  • Sidor:
  • 384
  • Utgiven:
  • 5. augusti 2003
  • Mått:
  • 149x235x0 mm.
  • Vikt:
  • 653 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Shoveling Smoke

Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.

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