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Signaling Family Firm Identity

- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer

av Sandra Wolf

del av Familienunternehmen und KMU-serien

Signaling Family Firm Identity av Sandra Wolf
Om Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783658206710
  • Format:
  • Häftad
  • Sidor:
  • 163
  • Utgiven:
  • 17. januari 2018
  • Utgåva:
  • 12018
  • Mått:
  • 148x210x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Om Sandra Wolf

Se alla böcker av Sandra Wolf

Beskrivning av Signaling Family Firm Identity

She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.

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