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Social Marketing to the Business Customer

- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Om Social Marketing to the Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470639337
  • Format:
  • Inbunden
  • Sidor:
  • 272
  • Utgiven:
  • 8. februari 2011
  • Mått:
  • 162x235x24 mm.
  • Vikt:
  • 462 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Social Marketing to the Business Customer

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical.

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