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Social Media and Public Relations

- Fake Friends and Powerful Publics

Om Social Media and Public Relations

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367278984
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 28. mars 2019
  • Mått:
  • 141x222x33 mm.
  • Vikt:
  • 515 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 3. december 2024

Beskrivning av Social Media and Public Relations

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

Användarnas betyg av Social Media and Public Relations



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