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Social Media in Strategic Management

del av Advanced Series in Management-serien

Social Media in Strategic Management
Om Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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  • Språk:
  • Engelska
  • ISBN:
  • 9781781908983
  • Format:
  • Inbunden
  • Sidor:
  • 329
  • Utgiven:
  • 8. augusti 2013
  • Mått:
  • 170x244x22 mm.
  • Vikt:
  • 638 g.
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Beskrivning av Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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