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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

del av Advances in Marketing, Customer Relationship Management, and E-Services-serien

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Om Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522521396
  • Format:
  • Inbunden
  • Sidor:
  • 350
  • Utgiven:
  • 18. januari 2017
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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