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Sonic Branding

- An Essential Guide to the Art and Science of Sonic Branding

Om Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781403905192
  • Format:
  • Inbunden
  • Sidor:
  • 179
  • Utgiven:
  • 6. oktober 2003
  • Mått:
  • 166x242x8 mm.
  • Vikt:
  • 458 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 10. december 2024

Beskrivning av Sonic Branding

Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

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