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Speaking of Health

- Assessing Health Communication Strategies for Diverse Populations

av Institute of Medicine
Speaking of Health av Institute of Medicine Du sparar 14% jf.m. förlagspris Spara 14%
Om Speaking of Health

Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780309110617
  • Format:
  • Häftad
  • Sidor:
  • 376
  • Utgiven:
  • 11. december 2002
  • Mått:
  • 152x229x0 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 4. september 2025

Om Institute of Medicine

Se alla böcker av Institute of Medicine

Beskrivning av Speaking of Health

Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.

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