Start with Why

Start with Why is a compelling piece penned by Simon Sinek. Published by the Penguin Publishing Group in 1900, this book delves into the realm of self-help and motivational genre. Sinek, with his profound wisdom, encourages readers to question the very basis of their actions - the 'why.' The book emphasizes the importance of understanding the purpose before embarking on any journey. It's not just a book, but a guide that propels you to introspect, identify your driving force, and align your actions accordingly. The Penguin Publishing Group takes pride in housing this masterpiece, which continues to inspire millions around the globe. Dive into this enlightening journey with Simon Sinek's Start with Why.

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
 
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won''t truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
 
START WITH WHY shows that the leaders who''ve had the greatest influence in the world all think, act, and communicate the same way -- and it''s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.