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Strategic Brand Management in Higher Education

del av Routledge Studies in Marketing-serien

Strategic Brand Management in Higher Education
Om Strategic Brand Management in Higher Education

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367139421
  • Format:
  • Inbunden
  • Sidor:
  • 276
  • Utgiven:
  • 21. februari 2019
  • Mått:
  • 241x164x18 mm.
  • Vikt:
  • 568 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av Strategic Brand Management in Higher Education

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

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