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Strategic Communication

- Campaign Planning

av James (Former Head Mahoney
Strategic Communication av James (Former Head Mahoney
Om Strategic Communication

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780190303761
  • Format:
  • Häftad
  • Sidor:
  • 320
  • Utgiven:
  • 20. september 2016
  • Utgåva:
  • 2
  • Mått:
  • 245x173x16 mm.
  • Vikt:
  • 484 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Om James (Former Head Mahoney

Se alla böcker av James (Former Head Mahoney

Beskrivning av Strategic Communication

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

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