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Strategic Employer Branding for IT Companies

Om Strategic Employer Branding for IT Companies

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032770505
  • Format:
  • Inbunden
  • Sidor:
  • 184
  • Utgiven:
  • 19. november 2024
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 512 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 24. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Strategic Employer Branding for IT Companies

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

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