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Strategic Integrated Marketing Communications

Om Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

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  • Språk:
  • Okänt
  • ISBN:
  • 9780367770624
  • Format:
  • Häftad
  • Sidor:
  • 304
  • Utgiven:
  • 3 Mars 2023
  • Mått:
  • 175x22x246 mm.
  • Vikt:
  • 578 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 8 Maj 2024

Beskrivning av Strategic Integrated Marketing Communications

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

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