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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

Om Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415652001
  • Format:
  • Häftad
  • Sidor:
  • 256
  • Utgiven:
  • 2. november 2012
  • Mått:
  • 158x230x14 mm.
  • Vikt:
  • 384 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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