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Strategic Market Management, European Edition

Om Strategic Market Management, European Edition

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470059869
  • Format:
  • Häftad
  • Sidor:
  • 368
  • Utgiven:
  • 26. januari 2007
  • Utgåva:
  • Mått:
  • 167x242x19 mm.
  • Vikt:
  • 622 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. september 2025

Beskrivning av Strategic Market Management, European Edition

"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

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