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Strategic Marketing

- Cases, Concepts and Challenges

Om Strategic Marketing

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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  • Språk:
  • Engelska
  • ISBN:
  • 9780004990378
  • Format:
  • Häftad
  • Sidor:
  • 296
  • Utgiven:
  • 31. maj 1996
  • Mått:
  • 159x235x19 mm.
  • Vikt:
  • 454 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 22. november 2024

Beskrivning av Strategic Marketing

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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