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Strategic Marketing for High Technology Products

- An Integrated Approach

av Thomas (Democritus University of Thrace Fotiadis

del av Routledge Studies in Innovation, Organizations and Technology-serien

Strategic Marketing for High Technology Products av Thomas (Democritus University of Thrace Fotiadis
Om Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367591113
  • Format:
  • Häftad
  • Sidor:
  • 194
  • Utgiven:
  • 14 Augusti 2020
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 30 Juli 2024

Om Thomas (Democritus University of Thrace Fotiadis

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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

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